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Brand Resources

JPS Brand Guide

Logos

Wildcat Head

In high-awareness situations, we lead with the Wildcat Head. There is power in simplicity and strength in recognition.

Wordmark

The Wordmark is the base of our brand. It serves as the foundation and embodies the strength and pride of our school district. While we prefer to lead with the Wildcat Head, we utilize the Wordmark on official documents and any time we need to ensure brand recognition in low-awareness situations.

Fonts

Our fonts convey strength and simplicity. All of are fonts are available for download below. When downloading our fonts please only use them for JPS related content. Poppins, is also available as a standard Google Font and is already an available option in the Google ecosphere.

Champions, our headline font, is used mostly in all caps and provides a bold, heavy weight to draw a viewers attention.

Poppins, our subhead and body copy font, has a simple geometric base making it easy to read and comes in a variation of weights.

Graphic Example of the Font, After Disaster

After Disaster, is used exclusively for athletics.

Colors

Primary Colors

Our primary colors are Forest and Silver Lining. They are along with white make up the foundation for our brand’s color palette. They should be used primarily.

Forest Green

RGB 18/71/52
HEX 124734
CMYK 87/45/78/49
PMS 3435 C

Silver Lining

RGB 158/161/162
HEX 9ea1a2
CMYK 41/31/32/0
PMS 422 C

Secondary Colors

Some situations may warrant the use of additional colors. Our secondary color palette is meant to compliment our primary colors and should never be used in isolation.

Mint

RGB 40/167/120

HEX 29a576

CMYK 78/10/70/0

PMS 339 C

Lime

RGB 121/193/69

HEX 79c145

CMYK 57/0/98/0

PMS 368 C

Contact

Media and Press Contact

For media inquiries, press-related questions, or additional information about the JPS brand, please fill out the contact form. A member of the JPS District Communications Team will be in touch with you shortly.

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